Sep 17.

David Chuks

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HOW DOES COLOR AFFECT YOUR BRAND?

Color is an essential part of life, and for so many years colors have been significant part of how people react to things visually and that is why choosing the right color for your brand is very important. Most times brands tend to send the wrong message when they use the wrong color for their target audience for example probably using purple color for a brand that wants to offer its target audience affordable services, this is a wrong approach to this particular target audience because purple represents royalty and sophistication. So we decided to do research on a few colors that are mostly used by top brands and what they represent to better help brands with color choices.

BLACK

The black color is unlike other colors which allow a particular wavelength of light pass through them in other for humans to see comes from the absence of light, and for a color which is as old as light, black still represents a modern appeal to people and also represents power, sophistication and timelessness, if you want your brand to standout in a sophisticated and modern way black is a good color choice.

WHITE

The white color has been closely associated with purity and cleanliness and that is probably why it is used in the healthcare and children related brands, the white color which is obtained from the absence of other colors can practically be used for any brand as it can attract trust by tapping from the feeling of purity and nobility.

RED

Red color is a very engaging color as it tends to be very attracting and is always closely related to intense felling such as Love, passion, anger, danger, and energy. According to scientist babies tend to see the red color first besides black and white, humans have evolved to spot the red color fast and the red color is said to stimulate appetite this is why it’s often used in restaurants. So if want your brand to stand out in a loud, youthful and energetic way then Red is your color.

YELLOW

The yellow color is a color that is closely associated with optimism, happiness and creativity. The fact the yellow color is also associated with sunshine makes it a color that depict friendliness and hope, so if your brand wants to be known for creativity and optimism yellow is a good color choice.

ORANGE

The orange color though not as attention grabbing as red is a very good color to use if you want your brand to standout and if you want to combine the energetic, passionate attribute of red and creative and happy attribute of yellow.

BLUE

The blue color which is closely associated to the sky and the sea is attributed for trust and security. The blue color is the most popular color choice for top brands as it tends to bring a sense of confidence, maturity and trust to brands that uses the color.

GREEN

The green color represents safety, growth, and the green color has very strong cultural association and this makes green a color that can be used by any brand depending on what audience you are trying to reach.

CONCLUSION

Colors are very essential part of every brand because this colors create different reactions to target audience, aside from the attributes of some colors mentioned above color attributes are also affected by history and culture take for example the green color represents growth or safety to many people in the 21st century but in the 18th century the green color represented death probably to the fact that a particular green dye that contained arsenic literally killed people around the 18th century. A cultural example is the white which in some parts of the world represents purity but in India the white color represents death, so when choosing your brand color make sure you check it attributes and how it appeals to the culture of your target audience.